Strategies of General.Electric company's Development

作者:杨娜

摘要:As the biggest multinational corporate providing technology and services, the success of General Electric (GE) is always used for reference by other companies. This report is to evaluate the suitability of GE's strategic position from 2001 to early 2014. After a brief company overview, the report first points out current strategies which GE applies and analyses GE's activities with strategy concepts such as Porter's generic strategy and' Ansoff matrix. Strategic position analysis consists pf environmental analysis, capability analysis and stakeholders' expectations and purposes. GE's environmental analysis is drawn from macro-environment with PEST analysis and micro-environment with Porter's five forces analysis, and opportunities and threats are evaluated based on that. After that, the report introduces resources deployed by GE and therefore outlines the strengths and weakness of GE's strategy. Following GE's capability analysis, the stakeholders' power distribution and purposes part describes corporate governance, stakeholders' expectation and CSR to illustrate how GE's strategies are affected by stakeholder's exnectations.

分类:
  • 期刊
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  • 人文社会科学
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  • 哲学与人文科学
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  • 人物传记
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关键词:
  • 通用电气公司
  • 电气部署
  • 环境分析
  • 电器行业

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期刊名称:传奇文学选刊

期刊级别:省级期刊

期刊人气:2678

杂志介绍:
主管单位:河南省文学艺术界联合会
主办单位:河南省文学艺术联合会
出版地方:河南
快捷分类:社会
国际刊号:1003-2738
国内刊号:41-1072/I
邮发代号:
创刊时间:1984
发行周期:月刊
期刊开本:A4
下单时间:1个月内